‘We believe in fashion – an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens’ – Fashion Revolution
On the 29 May 2015 I attended the screening of The True Cost – Fashion Revolution Film along with a few other MESA Regional Semi-finalists, at the Labia Theatre in Cape Town. It was an eye opening film into the world of the fashion industry and I don’t believe that any person walked out of that theatre not feeling deeply moved by the film.
The True Cost is a documentary film about the impact of fashion on people and the planet. It is filmed in countries all over the world, from the very posh runways to the darkest slums, featuring interviews with the world’s leading influencers such as Stella McCartney, Livia Firth and Vandana Shiva. The film invites us into the lives of the many people and places behind our clothes.
Andrew Morgan, the film maker, set off on a journey around the world’s clothing factories and cotton farms to find answers to his questions. It all started when he became shocked to hear about the Rana Plaza factory collapse in 2013, leaving 1134 garment workers dead. These workers were mainly women who made clothes for brands he wore.
We need to become a society that asks questions instead of just accepting things as is. Designer Eileen Fisher, speaks out about the role everyone plays in creating a sustainable fashion industry. She stated that it is not only the fashion companies that need to change, but we need consumers to change their mind-set about clothing. ‘We are ALL in this together’. It starts by asking the questions: What are you buying? Why are you buying it? Where did it come from? By answering these questions, we will become more informed as consumers which will lead to more informed better decision making.
A BIG thank you to Denicke Cronje, fellow Western Cape Regional Semi-Finalist, for organising this event for us!